Innovation in Condominium Management
You have been hearing this word for some time, whether on the news or in the competitor.
But do you know what innovation is?
Do you know why it is fundamental in condominium administrators?
With this in mind, we have developed in partnership with Group Educa - the largest platform for property management courses - the content below stops explaining, once and for all, what is innovation in condominium administrators.
Difference between innovation and invention
Before even getting into the subject properly, it is important that you, as a property manager, understand that Innovation is not Invention.
This is because most of the time, when it is said that condominium administrators need to innovate, they soon think that they need to make a great invention, a great discovery.
Innovation is definitely not that. To make it easier, we will explain what invention is:
Invention is a physical or intellectual construct. Ex: Discovery of the plane. If the invention is the discovery of the airplane, innovation is the airlines, for example.
Thinking about property managers, we can think of an innovation, when it comes to electronic document management.
For example: If you used paper / spreadsheets for document management before, you now use software.
In this sense, innovating is something new, which goes to the market and will be commercialized, generates business and moves and savings.
To innovate is not always to reinvent the wheel, sometimes it is to make it more dynamic, fast and efficient.
Innovation in condominium administrators
Today, in the middle of the 21st century, society is experiencing a major turn of the “key”, allowing us to experience new forms of business, and what before materialized only in the physical environment, today we have in the virtual environment.
If we analyze until recently, the Internet did not have the meaning and the scope that it has today. That the evolution was fast, is undeniable, reaching today what we call the Third Revolution: Information, as Lásbeck teaches us.
We are in the second half of the second decade of the second millennium in recorded history. This amounts to an enormous amount of seconds. And how time flies. But we are also experiencing a lot of news. The digital revolution has changed everything.
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As we live, we communicate and interact with our surroundings and with each other. How we have fun, how we think, how we learn and, above all, how we work. Radical changes, the size and impact of which have probably not been witnessed since the Industrial Revolution (Lásbeck, 2017).
Thus, it can be said that we live in a digital society, backed by technology (this being the business model that has grown significantly).
Faced with so many evolutions, the condominium administrators were also influenced by this new reality. Therefore, it becomes essential to understand how to start the process of digital transformation in condominium administrators.
In other words, the property manager must be prepared for this new reality.
What has changed with innovation?
The innovation brought several discussions to the market hitherto unknown, such as:
a) Data in condominium: General data protection law
c) Blockchain technology
d) Online condominium management
e) Virtual Assemblies
Thus, the digital society based on information needs professionals who understand innovation in condominium administrators.
Why should Administrators adapt?
It is necessary to adapt and above all to develop new skills. The reasons are diverse, such as:
a) Staying competitive - As the trend of all condominium managers is becoming more and more innovative, guaranteeing this role will be a competitive differential in the market.
b) Improve processes - Technology / Innovation allows the processes to be automated, improving them automatically.
c) Increase employee productivity - what used to be done manually, today is done by artificial intelligence. Result: the employee has more time to be more strategic than operational.
The market will not contain property managers who do not reinvent themselves daily, in view of the speed of technology and new business models.
It is time for a change of mindset. The professionals of the future are already the professionals of today. Innovate.
And then in your administrator, what have you been doing?